Advert Essay First Draft With Corrections
This was the first draft of my advert essay where i analysed four adverts guiness, cillit bang, cresta and honda. on this draft i had underlined all of my mistakes.
Structure/plan for advert essay
These are the links to all my notes that i used for my advert essay. They have a comprehensive break down of sound, camera work, advertising strategies, mise en scene, target audience, editing and lighting.
Advert essay first draft
This was the first draft of my advert essay where i analysed four adverts guiness, cillit bang, cresta and honda.
RESEARCH FOR PRODUCTION
Persuasive Strategies Popplet
This is my persuasive strategies popplet it has a list of every advertising strategy used and an explanation of how it works with an example for each. it also has a break down of what the persuasive strategy uses to persuade someone e.g. health uses fear.
Research on Whiska's company
Research on BCAP
This is the document containing the research i did on BCAP, BCAP basically stands for British committee of advertising practise they regulate all the advertising done in the uk. i had to get a list of their rules and regulations that could possibly effect my advert.
This is my Feasibility Study it is where i broke down my key main ideas and i decided if they were feasible then i had about 2 ideas that were feasible then i decided between them.
This is my audience classification popplet it has a list of all the different categories audiences are broken down into with examples. it also shows that there are two types of audience classification cycographic and demographic.
Pre production work
the call sheet has all the information your cast and crew e.g. it will tell who was your camera man or who was your first actor.
This is the contact details sheet it has a list of details of the people who are involved with the production so they can be contacted if there are any problems.
the location recce is where i look at my location and i look at all the potential hazards and the problems with filming there e.g. to much internal or external noise. the recce also looks at if it has the right appliance available to film like electricity and light.
the risk assessment is where i look at any potential hazards and dangers of things going wrong in the location and the chance of them happening, the risk of falling down the stairs is unlikely but the consequence is major.
the script is where you write down all the dialogue your actors are going to say and the screen action. it is like writing a script for a play.
the shooting script is basically the scrip and shot list combined except in order so it would basically be the first lot of stage directions with some dialogue and then the shots it will happen in e.g. it could be man opens car door and gets in car sound door opening slam shot 1 medium shot 5 seconds still shot, man opens door then it would be the next lot of dialogue and stage directions with the next shot so its all in chronological order.
the shot list is a bit like the a written storyboard because. it has the shot number, the shot duration with the screen action.
this is my gantt chart it has a list of what pre production step i was working on and when and for how long.
This is my proposal it outlines what my idea is and some of the equipment i will need.
this is my story board that shows the shots i will be using and the number of shots and duration of the shots
Location Permission Form
This is my location permission form it shows that i have asked permission for the owner to film on the property.
Release and Consent Agreement
This is my release and consent agreement it shows i have asked permission to film my actor and to distribute and edit the video with my actor in it.
This is my budget form it shows how much it would cost to make my advert if i was making it in the real life media industry.
The requirements form shows all the equipment/requirements i need to make my ad.
This is my edl it is basically a plan of how im going to edit.
This is my footage log which is a list of every shot i took and how many takes their were and how long the duration of each take was.
Whiskas first draft questionnaire
Here is the questionnaire that i got my audience to fill out so i know how to improve my advert.
Whiskas ad first draft
Here is the first draft of my Whiskas ad it was the video people evaluated in my questionaire but because of technical problems out of my control the ending is wrong.
Final draf of Whiskas ad
Here is the final draft of my Whiskas advert. i have edited after my feedback from my whiskas questionnaire.